The Cruise People Ltd

Last Thursday, Julian Pfitzner, Hapag-Lloyd Cruises’ product manager for its newbuilding Europa 2, visited London to preview his new ship, which is now due to enter service in just over seven months.

Two of the first impressions he created were “Relaxed Luxury” and “Hideaway at Sea.” This is something that is a little different from what is on offer in today’s cruise market, even from ultra-luxury operators. Hapag-Lloyd Cruises seem to be basing their marketing on the proper definition of that word: identifying a need in the market and designing a product to fulfil that need at the best price available. Unlike her ultra-luxury fleetmate Europa, the world’s top-rated ship since she was introduced in 1999, Europa 2 will be aimed squarely at another audience – the affluent executive and professional classes still in work, younger in age and quite possibly with growing children. The new ship’s dress…

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About thecruisepeople
Specialists in sea travel - ultra-luxury cruising, freighter travel, small ships and expedition voyages.

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